How did Blare Films Arizona become UHD experts? Well here is a brief history. In 2007 the Red Cinema Company came out with their first UHD 4K camera the “Red One.” Blare was on the list to receive that first generation UHD camera. We went to work quickly and developed the skills to operate the camera and get the most out of the emerging technology. We figured out how optimize the camera with a wide assortment of lenses and peripherals. Of course we also spent learning how to best color grade and edit the footage.
That first camera was impressive. Not only did it give us 4 times the resolution of HD but the color range was amazing.
This is the first music video we shot for American Idol finalist.
Soon we where able to upgrade to the Red Epic.
Nancy Diaz – California Dreams:
Then we started to experiment with HDR Video in this.
OAC Hyperlapse TV Commercial:
If you want some info on HDR check out this article: High Dynamic Range (HDR) in Video
After creative some cool stuff with the Red Epic we upgraded again to the Red Epic Dragon.
Here are some sample of work from the Red Epic Dragon:
51 Fifty Motocross:
For those that need to know more about UHD read the article on this link:
You can also read this brief explanation:
UHD is an abbreviation of Ultra High Definition. Another name is Ultra HD. Most people get it confused with 4K. All 4K is UHD but not all UHD is 4K. 5k, 6k and even 8k are also considered UHD. Again, what does this all mean? Well, this all refers to the resolution of a video image (or pictures).
In the past Standard Definition (SD) was measured as being 640 or 720 (horizontal) x 480 (Vertical) pixels. It was based on a 4:3 aspect ratio that was the standard broadcasting format for televisions. Then High Definition (HD) came out with a widescreen 16:9 aspect ratio format. The pixels were also increased to 1280 x 720 or 1920 x 1080. Soon after that the horizontal reference was dropped and HD was the referred to as 720 and 1080 going off the vertical measurement.
Now that we have UHD, the pixel measurement for it switched to Horizontal. Thus, 4K means 4000 horizontal pixels right? Well yes, but it can also mean 3840 or 4096 horizontal pixels. 4K TV displays are technically 3840 x 2160. Digital theaters project at 4096 x a variety of sizes. This is because different movies are shot in different aspect ratios. UHD camera recording specs vary as well so anything near 4000 horizontal pixels is considered 4K.
Now we have cameras that record in 5k, 6k, and 8k. So, the horizontal pixels are going to be at around 5000, 6000 and 8000 respectively.
This is only a small sample of the technical terms and specifications that we deal with on a daily basis here at Blare Films Arizona. As you can see, there is not only a lot to learn, but a whole lot more to keep up with. As formats change, these standards will get superseded and morph themselves. It is our job as video production professionals to stay on the bleeding edge of technology and turn that knowledge into a product that is as future proof as possible for our clients. Soon HD will be the VHS of yesteryear and 4K will be the DVD of more recent times. Let us show you how to keep your message relevant and at the forefront of technology.