Video Editing – Post-Production
Video editing is just one facet of Post-Production services we offer at Blare Films. While many think the “cut” and “post” are one and the same, post-production includes far more than video and sound editing. Consider audio mixing, music composition, color correction, picture grading, motion graphics, 2D and 3D animation, CGI, and final mastering and delivery of your video to the media of your choice.
Most of our video editing and post-production work comes from projects we produce ourselves. However, our editors can pick up a project at any phase of the production process and do just the editing, or the mastering, if that is all you need.
Please note our post-production team will be available at the brainstorming phase, or, if the need arises, they can jump at the last minute to finish the job for you.
Our Video Editing Services
Most of Blare Media’s on-site editing experience has come from our work with conventions and trade shows. In recent years however, we’ve begun supporting music festivals and other types of multiple-day events. When necessary, we are fully capable of filming, editing and mastering content in one day: To be successful, however, we must be prepared by selecting and gathering the necessary media assets; logos, graphics and music, well in advance of production. It is also important to create a workflow plan prior to the day in order to deliver the final product in one day.
Our editing suites are both Mac and PC based and run on Adobe Creative Cloud. This way our editors can easily navigate between, Premiere Pro, After Effects, Photoshop and other Adobe programs. We typically bring a pair of hard drives to the production so your footage is backed up immediately. Blare Media generally provides an expert editor but adding a Digital Image Technician (DIT) may be required on a busier workflow.
Another “same day” solution Blare Media can provide is live editing. This is beneficial when using multiple cameras and you want to minimize the time editing following the shoot. To achieve this we use one of out our BlackMagic ATEM Switchers to render out an edited final video. The same system we use for Live Streaming. We also record the ISO’s off each camera so if a tweak becomes necessary before mastering, a revised edit of the switched final cut would be ready in just a few minutes.
In-Studio Video Editing
As we expand into new markets, our focus has been to maintain the same high level of quality while remaining competitive with our pricing. To accomplish this, most of Blare Media’s post-production is done at one of our video edit centers, located in different cities (Blare Hub.) However, before an edit is finalized, it must first pass the eye of our head of post-production at our main video edit center. The only exceptions are on-site and live switcher editing.
Areas of expertise
HD & UHD (4K) EDITING: Blare Media has been producing high-resolution video in 4K Ultra HD (UHD) for almost 10 years. Not only are the colors more vibrant, we are able to crop in on a 4K image without loosing resolution. We are now delivering more and more videos in 4k. We are also now working more with 6K so our image quality continues to improve as technology advances.
HIGH-DYNAMIC-RANGE (HDR): The human eye and brain have evolved to adapt to the broad range of light available in the environment: This allows us to see in a wide range of lighting conditions, from light to dark. High Dynamic Range Imaging (HDRI) is a video technique advanced videographers employ to reproduce, as closely as possible, this luminosity. in camera. Blare Media’s goal is to capture and present a similar range of luminance to that experienced through the human visual system.
2D/3D ANIMATION: Whether you need a cartoon episode or a 30 second animated video, Blare Media’s capabilities include creating both 2D and 3D animations. We employ editors who specialize in this type of work, since creating animation can be time consuming, and requiring expertise in different kinds of software programs.
WHITE BOARD ANIMATION: Hand drawn illustration, whether captured live on camera, or brought to life through 2D animation, can be an effective tool for illustrating a concept visually. Blare Media employs an in-house illustrator with experience telling stories through a series of sketches.
Our Video Editing Process
The time it takes to produce a video from start to finish can vary widely, depending on the project’s length, complexity, and budget. Typically, a client can expect to see a rough cut within 2-3 weeks following filming. Since Blare Media often has several projects in our workflow pipeline at the same time, our editors and animators often need to prepare for editing by performing certain tasks: Script approval, voice recording, music selection, graphics and animation creation, all should be completed before the editor begins putting the video together. Our post-production supervisor is usually in on the planning call with rest of Blare Media’s creative team in order to keep the editors in the loop.
- Offloading and Backing Up Footage – Once the footage arrives at our post production center, it is off-loaded and backed-up onto our server. Our server has built-in redundancy so the footage is stored on multiple drives and is copied onto Linear Tape-Open (LTO) for long-term storage. If post-production is to be initiated at one of our Blare Hubs, it will be backed up there before the footage is shipped out to our video editing center.
- Ingesting and Transcoding – This process is sometimes done during the off-loading and back-up stage but not always. Given that footage often comes in from various camera types and different codecs, it’s important to transcode everything into a proxy DNx codec proxy that is used across all our edit bays. These proxies in essence are smaller sized (lower res, bit rate, etc..) copies of the original footage which allows our editing programs to run faster than if we edit using footage at the original size. Naturally, we reconnect the proxies to the original footage before mastering.
- Transcribing (optional) – When creating a video with a number of unscripted interviews, it’s advisable to have transcriptions created. Scripts are essential to the editing process, however, having an editor spend valuable editing hours on making decisions on content may not be the most effective use of their time. Having the audio transcribed into text files allows the client and/or the director to review the interviews to decide what stays or goes.
- Music Selection – On rare occasions we’ll edit without any music, but with music videos and any video or commercial that is cut to music, the music is pre-selected prior to editing. Certain cuts need to occur on certain beats, rifts and song bridges so if we added the music afterward, or if we swap out a music track, it usually requires a re-edit. On a video that is not cut to music, such as a testimonial video, we can add or swap a music track after the edit since we usually don’t cut those videos to music. That said, for this type of video we often use a temporary music track so it can come to life during the edit. Remember, music usually sets the tone and mood of a message, even if it’s mixed low in the background. The words of an interview subject may tell the viewer what to think but the music score under the words tells the viewer how to feel.
- Video Editing – This is where the dialogue, supporting B-Roll, text and graphics all come together. As long as the editor has all the elements available, we can let them go to work without interruption. Occasionally, a client will sit in on an edit: However, experience has shown that it’s best to do all communication with the editor through Wipster, our video collaborating platform.
- Review and Revisions – Once the first rough cut is completed it will be uploaded to Wipster for client review. A private link is emailed to our client inviting them to review their video online. The Wipster platform allows clients to pause, rewind and advance a video to make their comments anywhere on the screen and timeline. Our Blare Media post-production team will read the comments and respond as appropriate. You can see comments get marked off until complete. A fresh Wipster link, without markup, will be sent for the next version.
- Audio Mixing and Coloring – Following the final revision, our editors go through the video to apply the polish. The music and audio tracks are mixed and fine tuned; the color grading, values and contrast will be re-checked and adjusted.
- Mastering – Proxy files are relinked and the final is exported. We can export in many different formats. H.264 1080 MP4 or H.265 4k MP4, are our most common.
- Delivery – We generally upload the final video to Wipster and turn on an option to download, either the original, or a more compressed version. Broadcast and cable companies often have their own format and delivery preferences. We can upload onto their servers, to Dropbox, or whatever service is required.
- Storage – The master(s) and project files will be saved and backed up with the raw files on our long-term storage. If the project is inactive the project will be purge from our editing drives but can be reloaded if at any point down the road, the client want’s to make revisions.
When it comes to a video’s creative development, many projects come to us that don’t require a script or storyboard: User endorsements and expert testimonials are but two examples. However, if the video or commercial requires copywriting and pre-visualization, the process is a bit different. In such cases, a script and a storyboard can avoid confusion and give the client confidence in the idea. Note that a storyboard is a hand-drawn, comic strip, which conveys the various subjects, their words, actions and reactions, plus any and all visual information that must appear in the content during pre-production and prior to production. This allows the production team and the client to be on the same page, literally, and can help to avoid any miscommunications, which may occur. The need for a storyboard varies by project but it most certainly applies when producing 2D or 3D animation and White Board Videos.
Want to learn how to edit? Check out the Art Institute of Phoenix. Here is their website: Art Institute. Arizona State University have a great film program. Here is a link to their intro to video editing Page.