College TV Commercial

For years now we have been hire to shoot college commercials for Kaplan College. All of them have been for and or a blast. This one was no different. This video featured on the page is part of a series of TV and cable commercial spots. Part of Kaplan’s “Just Saying” campaign that uses this slang term to nail a point. The urban dictionary defines this statement as, “a phrase used to indicate that we refuse to defend a claim we’ve made—in other words, that we refuse to offer reasons that what we’ve said is true.” Put into context, when using those words at the end of a sentence, is used as a tact. In other words it helps not to offend, when pointing out someone might not being doing everything that is best for that person. In this commercial our actor hit’s his friend with those words. He also used to reinforce the point.  The point being importance of higher learning. The commercials all did great. We are happy Windsongs hired us to film the project. Their director Byron is great at his trade and a pleasure to work with. As are Windsongs’ producers. On the Blare Film’s side Ian McAleece did the majority of the lighting and Justin McAleece operated our RED One Camera.

Kaplan provides training for students pursuing careers as medical assistants, medical billing and coding specialists, respiratory care specialists, veterinary technicians, and criminal justice workers. The school is currently permitting students to enroll in classes for a brief period before being charged any tuition.

Kaplan strives to improve students’ self-esteem while providing exceptional, hands-on training. The school provides students with resources to achieve their career goals. Read More

To see more of out TV Commercial work, check out that: Portfolio

Commercials are an essential tool for branding. For higher education institutions, establishing a reputable and attractive brand image can make all the difference in the highly competitive recruitment landscape. A well-produced commercial showcases the unique aspects of the college, from campus life to academic excellence, helping to pique interest and drive engagement.

In essence, producing a commercial allows colleges to combine the storytelling power of TV with the data-driven insights of digital marketing. This blend not only enhances visibility but also enables measurable outcomes, such as tracking effectiveness, adjusting strategies, and ultimately, influencing potential students’ decisions.

Blare should be hired to work on college or any type of commercial because we excel at harnessing both the power of traditional TV storytelling and the precision of digital marketing. Our team is skilled in creating compelling narratives that resonate with target audiences, while our data-driven approach ensures precise targeting and real-time optimization. This dual expertise allows us to create campaigns that not only capture attention but also drive measurable results. With cutting-edge strategies like CTV and OTT advertising, we’re equipped to deliver dynamic and effective marketing solutions that can significantly boost your institution’s visibility and influence.