Community Medical Center
Let us introduce you to the unique commercial spot we crafted for the Community Medical Center. We opted for a whiteboard video for this one. By collaborating with the talented illustrator Doug Morris and our skilled in-house editor Jason Wada, Blare Films delivered an informative and engaging video. This commercial elaborates on why emergency rooms get overcrowded and explores effective solutions for this common issue.
The main challenge we faced was showcasing ER patient scenes while strictly adhering to patient privacy laws. Using actual photos would have meant getting consent from every individual featured in the footage.
Our creative workaround involved having an illustrator sketch the patients and medical staff in the ER. These sketches were then animated using Adobe Illustrator and After Effects.
As a result, we produced a captivating and informative video that effectively conveys the ER environment. Adapting the video for Spanish-speaking viewers was straightforward, requiring primarily the translation of on-screen text.
Community Medical Centers stands as the leading provider of healthcare services in central California. We proudly offer a wide array of medical services catering to patients of all age groups. From pediatrics to breast cancer treatment, and even mental health services, we ensure comprehensive care. Our facilities include the region’s only complete burn and Level 1 trauma centers. Additionally, our breast care center is truly one-of-a-kind.
Creating a whiteboard TV commercial comes with its unique set of challenges. First, it requires precise and meticulous planning to ensure the storyboard aligns with the script flawlessly. Each drawn element must be timed perfectly to match the narration, which demands an incredible amount of synchronization and attention to detail. Additionally, the process of whiteboard animation is labor-intensive and time-consuming. It involves hand-drawing each frame, which can be both physically taxing and creatively demanding.
Furthermore, conveying complex medical services through simple illustrations poses a big challenge. It’s crucial to strike the right balance between simplicity and informativeness, ensuring that the audience can easily grasp the message without feeling overwhelmed. Given the nature of healthcare information, accuracy is paramount. Any miscommunication or misunderstanding can lead to sizable repercussions.
Another significant challenge is the need for continuous collaboration with the medical experts to ensure the content’s factual integrity while maintaining engagement. Incorporating feedback and making iterative revisions can be complicated and time-consuming. Lastly, the project must be executed within budget constraints, which often necessitates careful resource management to keep costs down without compromising on quality. Despite these challenges, the effectiveness of a well-crafted whiteboard commercial in engaging diverse audiences makes the effort worthwhile.
Choosing Blare for your community medical commercial means investing in a team that understands the unique hurdles of this niche while delivering creativity and effectiveness. We bring a blend of meticulous accuracy and engaging storytelling, ensuring your message resonates without compromising on factual integrity. Our flexible and adaptive approach allows us to incorporate real-time feedback and make necessary adjustments swiftly, ensuring your project stays aligned with your vision.
Moreover, Blare excels in resource management, allowing you to achieve high-quality output within your budget constraints. We leverage the latest in advertising technology, including Video on Demand (VOD) and robust data analytics, to maximize your campaign’s reach and impact. Our collaborations with medical experts and our strategic approach to evaluating TV initiatives ensure that your commercial not only informs but captivates your audience, delivering the highest profit with minimal risk.
By choosing Blare, you gain access to an independent data science team dedicated to analyzing ad effectiveness, providing you with actionable insights to continuously refine and enhance your campaign. In a landscape where the television advertising industry is evolving, Blare remains at the forefront, ensuring your message cuts through the noise and makes a lasting impression. When creativity and strategic execution are paramount, Blare is your ideal partner in producing a medical commercial that truly stands out.
Ready to elevate your medical center’s outreach? Contact Blare today to start crafting your high-impact TV commercial and achieve measurable success!
