Downtown Shopping Commercial

For years, downtown areas have seen an exodus of people and businesses. Fortunately, there’s a growing movement across the US to reverse this trend. It’s a downtown renaissance. Interestingly, smaller towns often have better luck with this revival. Their shops brim with charm and history. Plus, fewer options make it easier for residents to drop by. Our commercial was created to invite everyone to shop in downtown Clovis and explore the entire city. Clovis, neighboring Fresno, California, is brimming with character and charm. From cozy coffee shops and antique stores to western wear boutiques, shopping centers, and even a mall, you might be surprised at what you discover here.

The location of this project was a real bonus—it’s practically in our backyard! Our editing center is just about 10 miles away from downtown. But we did face a few challenges. First off, we needed to make the commercial look festive, which was tricky since production started before the holiday season kicked in. Secondly, given that the central theme was shopping, we had to feature people enjoying their shopping experience. However, we couldn’t show any brand names or specific purchases. Lastly, we aimed to showcase as many spots and shopping centers in Clovis downtown as possible. The trick here was to be mindful not to single out any specific shops. This led us to get creative in excluding logos and storefronts from our shots.

Suzanne from BERTZ-ROSA first envisioned the concept. Hilary Malveaux and Andrew Toschi collaborated to direct the spot. Filming took just two days to complete our shot list. We utilized our Red Epic camera, along with a comprehensive lens kit, lighting, and grip equipment. Planning was essential to accommodate various indoor and outdoor lighting scenarios. We can’t wait to partner with the BERTZ-ROSA team again.

About Clovis:
Before the this area became a city it was just a railroad stop.  Read More

About Bertz-Rosa
Bertz-Rosa | Strategy & Creative is the inspiration of Suzanne Bertz-Rosa, See their: Site

Here is another spot we shot in a Downtown Rooftop: Auto Dealer Commercial

When producing a downtown promotional video, there are several exciting elements to look forward to. An urban backdrop provides a dynamic and visually appealing setting that can perfectly capture the energy and vibrancy of city life.

First, consider choosing the right locations. Downtown areas usually offer a mix of modern and historical architecture, bustling streets, and scenic spots that can add depth and diversity to your video. Exploring rooftops, iconic landmarks, and busy intersections can provide unique perspectives that resonate with your audience.

Next, pay attention to timing and lighting. Cityscapes can look dramatically different depending on the time of day. Golden hours, both in the morning and evening, provide soft, flattering light that can highlight the beauty of an urban environment. Nighttime shoots can also add a sense of mystery and glamour with illuminated skylines and streetlights.

Moreover, incorporating engaging elements is crucial. Features like fast-rendered slideshow templates can help maintain viewer interest by showcasing various aspects of the city in a visually stunning manner. Use editing tools to add vibrant transitions, upbeat music, or narration that complements the visuals.

Finally, don’t overlook the power of storytelling. A compelling narrative can make your promotional video not just a visual treat but an emotional journey. Reflect the unique vibe of the urban setting to connect with viewers on a deeper level, emphasizing how your brand seamlessly integrates into the dynamic city life.

By focusing on these key aspects, you can create a downtown promotional video that maximizes impact and drives business growth, making it an invaluable part of your marketing strategy.

If you need help with your video production project be sure to reach out to any of our Blare Films representatives. You can start by contact is on this: Page