Electronica Music Video

Here is an electronica music video we produced for For All The Emptiness (FATE). The artist is know for his dark electronica project responding to claims based on anti-reason. In the “Hearts Against Minds,” we try to capture some of that in the video. It opens up with a man in a room. The room has newspapers all around him. There are tons of headlines that are screaming out with all the ills of the world. We cut in tight to see shadowy words like “war”, “famine”, etc… This man is looking for the force that confines him.

For this electronica video our producer Ro Leon scouted several desert locations. The dark room scenes were shot in the Ghost town of Rhyolite, Arizona. Shot next to the Goldwell Open Air Museum. The rest of it was at a campsite near Death Valley. Eric Mathis was our location man. He picked up the cast in Las Vegas and drove them out to the remote locations. He also made sure to provide snacks and keep the whole team hydrated. Director Justin McAleece and DP Ian McAleece built out the dark room inside an old barn the day prior. On the day of the shoot Kevin Dyer was our grip, Wendy Ryan Shelton our makeup artist, Cortiny Kleidon was our production assistant and Matt Jeff was out BTS photographer. Our post production team handled the edit at our video center.

The cast for this electronica video was led by the music artist himself Jonathan Kaplan. Mart Justice and Hannah Harper are the two leads. The extras include Adrinna Moosman, Dona Harris, Matt Donnelly, Alan Smith, and Kris Melegi.

You want to visit the Goldwell Open Air Museum? Check out their site: CLICK HERE

About Electronica
Electronica encompasses a broad group of electronic-based styles such as techno, house, ambient, jungle and other electronic music styles intended not just for dancing. In North America, in the late 1990s, the mainstream music industry adopted and to some extent manufactured electronica as an umbrella term encompassing styles such as techno, big beat, drum and bass, trip hop, downtempo, and ambient, regardless of whether it was curated by indie labels catering to the “underground” nightclub and rave scenes, or licensed by major labels and marketed to mainstream audiences as a commercially viable alternative to alternative rock music. By the early 2010s, however, the industry abandoned electronica in favor of electronic dance music (EDM), a term with roots in academia and an increasing association with outdoor music festivals and relatively mainstream, post-rave electro house and dubstep music. Read More

For more check out our: Music Video Production Portfolio