Industrial Video

ASC Profiles

Here is an industrial video production for ASC Profiles. A United States’ based manufacturing company. We had a great time putting this video together. It was part of another series of videos. We got this project with a pretty short deadline. A video needed to be created for the board members in a meeting that was less then a month out. We needed to hustle because we were also responsible for the creative.

To create this Industrial Video we start by developing a storyboard, script and questions. At the same time we needed to start lining up 3 shooting teams. We had 5 cities across the west coast to shoot at.  We were able to capture the steel roof making process while maintaining safety. We used a Canon 5D Mark 3 and Panasonic GH4. Justin McAleece and Joel Forrest maned the cameras, Ro Leon directed the interviewees and the rest of the crew help out with the lighting. We were even able to rig a GoPro on one of the forklifts.

ASC Profiles LLC is one of the world’s leading manufacturers of steel roof and wall products and structural roof and floor deck.

Under the name ASC Pacific and later BHP Steel Building Products, five additional manufacturing plants were opened between 1980 and 1995. At present, ASC Profiles operates manufacturing facilities in West Sacramento and Fontana, California; Tacoma and Spokane, Washington; Salem, Oregon; Salt Lake City, Utah; Anchorage, Alaska. In February, 2008 ASC Profiles became a BlueScope Steel Company.

Check them out: Website